Organise the catalogue
Agree categories, variants, useful filters and product information before designing the grid. Product descriptions, photography and availability need an ownership plan so the catalogue stays accurate.
Retail, startups & digital businesses
Make the product easier to choose and buy.
We build storefronts and product websites for retailers, independent shops and growing brands. Catalogue structure, product information, payment steps and order handling need to work together so the customer can understand what they are buying and the team can fulfil it.
01 / The audience
Start with the person on the other side.
A store is more than a product grid. Customers need to compare options, understand delivery and returns, trust the checkout and know what happens after payment. We scope the storefront around both the buying journey and the operation that follows an order.
Make buying decisions clear
Keep price, delivery guidance, options and business policies close to the purchase route. Test the path from product choice through cart and payment on a phone, including validation and provider hand-offs.
Plan beyond checkout
Decide how orders reach the team, how stock changes and what the customer receives after payment. Returns, cancellations and support routes need to fit the business’s actual process.
02 / A useful page plan
A structure with a job to do.
This is a planning starting point. The final page list depends on your services, content and the actions your visitors need to complete.
Collections and categories
A catalogue structure that matches how people compare products.
Product pages
Options, images, price, delivery guidance and a clear purchase route.
Customer information
Shipping, returns, contact and policies supplied by the retailer.
Brand and support
The story behind the products and a useful after-purchase contact route.
03 / Search & discovery
Help people find the right information.
We review product and category accessibility, titles, internal links and duplicate or unavailable pages. Helpful buying guidance should explain real differences between products. Any product information supplied to search tools must match the visible catalogue and current availability.
We can review technical accessibility, page structure, content gaps and the path from discovery to enquiry. SEO setup, ongoing search work and a standalone audit have different scopes. Search engines and AI platforms make their own inclusion and ranking decisions.
04 / Behind the website
Make the hand-off work for your team.
Commerce platforms, payment providers, stock tools and shipping services have their own fees and requirements. We agree which system owns the catalogue and orders, then scope integrations and maintenance around that operation.
We agree which tool owns the information, who receives a request and what the visitor sees next. Provider subscriptions, additional infrastructure and custom development are identified in the proposal.
05 / Review your current site
Three checks worth making.
- Can shoppers compare variants and understand the final purchase?
- Do payment and order-confirmation journeys work end to end?
- Can the team keep stock, delivery and policy information accurate?
06 / Working together
From a clear brief to a working website.
Discover
We discuss the audience, priority tasks, existing tools and who will approve the content.
Scope
We agree the pages, functionality, provider connections, responsibilities and billing before building.
Build & review
Design and content are reviewed against the agreed visitor journeys on mobile and desktop.
Launch & maintain
We test the final destinations, agree ownership and plan updates around the way your team operates.
07 / Common questions
Before we start.
Is e-commerce included in the Starter website offer?
No. A brochure website and a working store are different scopes. Published e-commerce plans start separately, with the catalogue and operational requirements agreed before work begins.
Can we migrate an existing store?
We can review products, URLs, customer journeys and platform requirements before proposing a migration. Data transfer and redirect work depend on the current and destination systems.
Start a project
Let’s build around your audience.
Bring your questions, your current website or an idea for what comes next.
- We reply personally, usually within a day
- A fixed proposal after a short discovery
- Global projects, built around you