Structure the practice areas
Give distinct services their own useful pages, with plain-language context and relevant lawyer links. Avoid making every practice area sound interchangeable or promising an outcome that depends on an individual matter.
Professional & local services
Make your expertise easier to understand.
We design websites for lawyers and legal practices that need to explain their work clearly and help suitable enquiries reach the right team. Practice areas, lawyer profiles and consultation routes are organised around the questions a prospective client brings.
01 / The audience
Start with the person on the other side.
A prospective client may not know the legal name for the problem they are trying to solve. The website should help them recognise the relevant service, understand whom they are contacting and take an appropriate first step. Detailed claims, qualifications and legal explanations are supplied or approved by the practice.
Introduce the responsible people
Build lawyer profiles around actual credentials, experience supplied by the firm and relevant services. Clear contact routes help visitors distinguish a general enquiry from a request for a particular lawyer.
Set consultation expectations
Explain what happens after an enquiry, whether a consultation is offered and how the practice handles initial screening. A marketing contact form should not be presented as creating a client relationship or accepting an urgent instruction.
02 / A useful page plan
A structure with a job to do.
This is a planning starting point. The final page list depends on your services, content and the actions your visitors need to complete.
Practice areas
Service explanations and the types of enquiries the firm accepts.
Lawyer profiles
Actual biographies, supplied qualifications and relevant practice links.
Consultation process
First-contact expectations, information needed and the firm’s own notices.
Resources
Practice-approved guides that explain common process and service questions.
03 / Search & discovery
Help people find the right information.
We review how service pages, lawyer profiles and location information connect. Useful search content explains genuine services and common decisions without pretending to offer personalised legal advice. Local pages should reflect the firm’s actual service coverage and approved positioning.
We can review technical accessibility, page structure, content gaps and the path from discovery to enquiry. SEO setup, ongoing search work and a standalone audit have different scopes. Search engines and AI platforms make their own inclusion and ranking decisions.
04 / Behind the website
Make the hand-off work for your team.
Enquiry routing, consultation scheduling and CRM connections should support the firm’s intake process. We agree what a visitor can submit, where it is stored and who reviews it, while leaving sensitive case documents in an appropriate system selected by the practice.
We agree which tool owns the information, who receives a request and what the visitor sees next. Provider subscriptions, additional infrastructure and custom development are identified in the proposal.
05 / Review your current site
Three checks worth making.
- Can a visitor identify the relevant service in plain language?
- Are credentials, practice claims and contact details current?
- Is it clear what an initial enquiry does and does not confirm?
06 / Working together
From a clear brief to a working website.
Discover
We discuss the audience, priority tasks, existing tools and who will approve the content.
Scope
We agree the pages, functionality, provider connections, responsibilities and billing before building.
Build & review
Design and content are reviewed against the agreed visitor journeys on mobile and desktop.
Launch & maintain
We test the final destinations, agree ownership and plan updates around the way your team operates.
07 / Common questions
Before we start.
Can you preserve existing practice-area URLs?
We review current content and useful URLs before a redesign. Redirects and internal links are included in the migration plan where pages move.
Can we publish legal guides?
Yes. We can build an article structure with clear authorship and review dates. The firm approves the legal content and decides how its professional notices should appear.
Start a project
Let’s build around your audience.
Bring your questions, your current website or an idea for what comes next.
- We reply personally, usually within a day
- A fixed proposal after a short discovery
- Global projects, built around you