Healthcare & wellbeing
A dental website needs to explain the care you provide, introduce the people behind it and make an appointment request straightforward. We design practice websites, review existing patient journeys and plan search improvements around the treatments and locations you actually serve.
01 / The audience
Someone looking for a dentist may be comparing a routine appointment, an urgent concern or a treatment they have never had before. Those visitors need different information. We organise the site around those decisions, with plain-language treatment navigation and a clear distinction between requesting an appointment and receiving a confirmed booking.
Separate services with distinct patient questions, such as preventive care, orthodontics and restorative treatments. The practice supplies and approves clinical wording; we shape it into readable pages with relevant next steps.
Introduce the dentists and team, show real practice photography and explain the first visit. Place opening hours, access information, contact details and payment guidance where a new patient expects to find them.
Link an existing booking system or design a short appointment-request flow. Agree where requests arrive, who follows up and how visitors know whether their appointment has been confirmed.
02 / A useful page plan
This is a planning starting point. The final page list depends on your services, content and the actions your visitors need to complete.
Purpose, suitability questions, practice-approved explanations and an appointment route.
Provider biographies, qualifications supplied by the practice and individual areas of focus.
What to bring, what happens next, payment information and practical visiting details.
Accurate opening hours, directions, accessibility information and location-specific contacts.
03 / Search & discovery
Our search work starts with the practice’s genuine treatments, service area and existing visibility. We review page titles, treatment-page structure, internal links, indexing and consistency with the practice’s eligible business profiles. Useful patient information comes before repeating a town or treatment keyword throughout a page.
We can review technical accessibility, page structure, content gaps and the path from discovery to enquiry. SEO setup, ongoing search work and a standalone audit have different scopes. Search engines and AI platforms make their own inclusion and ranking decisions.
04 / Behind the website
Appointment platforms, patient portals and payment tools should remain part of an agreed system. We can scope connections to existing providers, while keeping clinical records outside a general marketing enquiry form. Patient stories, reviews and photographs are published only when the practice has approved their use.
We agree which tool owns the information, who receives a request and what the visitor sees next. Provider subscriptions, additional infrastructure and custom development are identified in the proposal.
05 / Review your current site
06 / Working together
We discuss the audience, priority tasks, existing tools and who will approve the content.
We agree the pages, functionality, provider connections, responsibilities and billing before building.
Design and content are reviewed against the agreed visitor journeys on mobile and desktop.
We test the final destinations, agree ownership and plan updates around the way your team operates.
07 / Common questions
Yes. We review existing URLs, content and enquiry tools before planning the replacement. Useful treatment pages should keep their URLs where practical, with redirects agreed for pages that move.
Not necessarily. Provider profiles and clear treatment pages may work better within one practice website. Separate sites depend on ownership, services and how patients choose between the practices.
Start a project
Bring your questions, your current website or an idea for what comes next.