Organise by care and location
Make services, providers and locations distinct but connected. A person should be able to move from a service to the clinician who offers it, then to the correct location and appointment process.
Healthcare & wellbeing
Make finding the right care less confusing.
We build clear websites for doctors, independent clinics and specialist practices. Services, provider information, visiting details and appointment routes work together so people can understand the practice before contacting the team.
01 / The audience
Start with the person on the other side.
A clinic website serves patients, carers, referring professionals and existing visitors checking practical information. We separate these journeys instead of making every visitor work through a single promotional homepage. The practice remains responsible for approving medical information and explaining which services are available.
Remove practical uncertainty
Explain referral requirements, appointment types, opening times and what a first visit involves. Keep notices and service availability easy for the team to update so old information does not keep generating avoidable calls.
Support the reception team
Identify which questions can be answered on the website and which should reach staff. Keep appointment requests short, and connect an existing scheduling platform where a confirmed booking is required.
02 / A useful page plan
A structure with a job to do.
This is a planning starting point. The final page list depends on your services, content and the actions your visitors need to complete.
Services
Practice-approved explanations, relevant providers and a clear appointment route.
Provider directory
Biographies, areas of focus and the locations at which each clinician works.
Patient information
Referrals, first visits, preparation instructions and administrative questions.
Locations and contact
Directions, hours, visiting access and the correct phone number for each clinic.
03 / Search & discovery
Help people find the right information.
We review whether search engines can find the service and location pages, whether page titles describe the actual care provided and whether internal links connect providers to services. Genuine location information is more useful than creating a separate page for every nearby neighbourhood without a distinct service or location to describe.
We can review technical accessibility, page structure, content gaps and the path from discovery to enquiry. SEO setup, ongoing search work and a standalone audit have different scopes. Search engines and AI platforms make their own inclusion and ranking decisions.
04 / Behind the website
Make the hand-off work for your team.
An existing patient portal, booking tool or telehealth platform can be linked or integrated after reviewing the provider’s requirements. Detailed medical histories and clinical documents need an appropriate patient system, rather than a public contact form. Staff ownership of updates and enquiries is agreed before launch.
We agree which tool owns the information, who receives a request and what the visitor sees next. Provider subscriptions, additional infrastructure and custom development are identified in the proposal.
05 / Review your current site
Three checks worth making.
- Can patients find the correct provider and location?
- Are outdated service notices or duplicate appointment routes causing confusion?
- Does the website distinguish routine enquiries from urgent contact instructions supplied by the clinic?
06 / Working together
From a clear brief to a working website.
Discover
We discuss the audience, priority tasks, existing tools and who will approve the content.
Scope
We agree the pages, functionality, provider connections, responsibilities and billing before building.
Build & review
Design and content are reviewed against the agreed visitor journeys on mobile and desktop.
Launch & maintain
We test the final destinations, agree ownership and plan updates around the way your team operates.
07 / Common questions
Before we start.
Can we keep our booking provider?
Usually. We first check the booking platform’s integration and linking options. Any additional provider subscription or custom integration work is identified in the proposal.
Can you write the clinical content?
We can organise and edit practice-supplied material for readability. Clinical statements, service availability and patient instructions need approval from the responsible practice team.
Start a project
Let’s build around your audience.
Bring your questions, your current website or an idea for what comes next.
- We reply personally, usually within a day
- A fixed proposal after a short discovery
- Global projects, built around you